National Hispanic Leadership Initiative on Cancer

Program Activities

kitchen image

Intervention Model

Demonstration activities focus on:

To promote behavior change and reinforce healthy lifestyles, the campaign uses mass media and interpersonal communications, peer networker recruitment and training, and community organization and partnership building.

kitchen image

Promoting healthy lifestyles

Many of our clients come to us with no concept of their own health needs, and the testimonials in your newsletter let them know that they are not alone in their concerns... Your organization is sorely needed.

Louis Delgado

Program Director
Damon House New York, Inc.
Brooklyn, NY

walking image

Evaluation Strategies

Research questions compared cancer rates and behavioral risks before and after the intervention.

Formative research was employed to develop local newsletters and test role model portrayals.

Qualitative and historical data were gathered to provide additional perspectives on the community and its residents.