National Hispanic Leadership Initiative on Cancer
Program Results
Combined media efforts reached more than 3.2 million men and women, nearly one-third
of the U.S. Hispanic population at risk for cancer.
Neighborhood volunteer activities and role model interviews for mass media
Networker Activities
In 4 years of full intervention at the 6 sites, program activities included recruiting 955 community networkers and 399 role models. Volunteers distributed 768,000 monthly newsletters a year.
Community Partnerships
Community partnerships for the purposes of disseminating materials and making presentations were developed with more than 750 community organizations, businesses, clinics, schools, and churches.
Our Community Partners
- Assist in distribution of monthly media newsletters and reinforce health messages
- Allow staff members to make presentations to their customers, parishioners, patients
- Assist in identification of potential volunteers and role models
Value of community gifts and services, and the time contributed by community volunteers, role models, and experts exceeds an estimated $630,000 per year.
Mass Media
Also during the 4 years of full intervention, 900 stories appeared in about 40 different media outlets (TV, radio, and newspapers) at the sites.
Expanding Knowledge
To help fill the gaps in available Hispanic/Latino health information, NHLIC: En Acción initiated the first comprehensive assessment of cancer risk factors in diverse populations and obtained preliminary research results.
Screening Data
Research in screening practices show that Hispanic women are:
- Least likely to receive Pap screening
- Least likely to receive mammogram screening
- More likely to be diagnosed with breast cancer at later stages and have lower survival rates
Smoking Among Hispanic Men
| Never | Former | Current | |
|---|---|---|---|
| Mexican American | 44% | 32% | 24% |
| Cuban American | 44% | 32% | 24% |
| Central American | 42% | 37% | 21% |
| Puerto Ricans | 48% | 27% | 25% |
It is a wonderful program. The personnel... work through the neighborhoods of the West Side of San Antonio spreading messages of health, self care, and survival... It is a very important part of health and health education in the West Side.
--Cheryl Wise, RN
Brewer Elementary San Antonio, TX
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